5 Reasons Why Remarketing is Important for Your Dealership

What is Remarketing?

Remarketing allows you to reach out to customers who have previously visited your site or landing page, engaged with your social media or content, or left something in their cart. To set up a remarketing strategy, a tracking pixel is placed into your website's code that builds a database of shopper interactions with your site. The pixel is able to track what pages they're visiting, how long they browsed for and other important information. When a customer engages with your brand they are tagged with a special cookie that allows you to advertise specifically to them online. This means you get another chance at converting them to a sale!

Remarketing is especially important for Dealerships, where the sales cycle is long and there is a lot of comparison shopping happening. A remarketing strategy helps keep you from losing potential new leads in the marketing stage of things by staying top of mind and showing customers intriguing remarketing ads.

Remarketing was just one of the strategies we use to help our customers succeed! Check out our Dealership Marketing Blueprint for more information on how we helped our Powersports customers grow their audiences and increase online leads and sales!

1, Increased Engagement with Target Audience

On average only 2% of site visitors convert on the first visit to an online store. In some industry's such as the automotive or technology industry we can expect this is the case because of a longer sales cycle. With retargeting the goal is to bring back the other 98% and continue to keep prospective customers engaged with your brand.

 2. Increase Brand Awareness

By continuing to engage with and show your customer ads relevant to what they have previously searched you will remain at the front of their decision making process. If they choose to have a quick look at other dealerships after visiting your brand they will see your ads while they're searching. The goal is to stay top of mind so that when the time comes around and the customer is ready to buy their car, they buy from you.

3. Convert Visitors to Known Leads

Remarketing should show your customer the next relevant step in the sales funnel. For example, if someone wants a F-150 SRP or vehicle detail page (VDP), they might later see an ad about why your dealership is the best place to buy pickups. This way you get to know what your customer is looking for and can show them relevant information to turn them into a real lead.

4. Higher conversion rates and shorter sales cycles

As you continue to make it more efficient for shoppers to make a decision by showing them new and relevant cars you can speed up the sales cycle by making sure they are focused on cars available on your lot rather than shopping around and prolonging the process.

5. Higher ROI For Your Campaigns

It almost goes without saying that by showing relevant content to customers who already have an interest and increasing conversions you're going to see a higher ROI for your marketing campaign. 

For more information on how our remarketing strategy helped Dealerships grow you can read our Dealership Marketing Blueprint.